Startup Professionals Musings

OCTOBER 2, 2018

In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Research the top digital channels for your business today. There is no one best channel for all businesses. Resist the urge to try the latest “hot new channel,” just because all your friends are talking about it.

Marketing 240

Marketing Viral Channel Metrics 240

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

APRIL 9, 2012

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. That’s your metric to see if you have their attention. Executive team. Marty Zwilling.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

FEBRUARY 3, 2011

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. That’s your metric to see if you have their attention. Executive team. Marty Zwilling.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

ConversionXL

DECEMBER 13, 2018

Custom dimensions and metrics. GA360 allows users to roll up reporting from multiple properties efficiently with capabilities not available in the free version—deduplicating users, stitching sessions, inheriting custom dimensions and metrics, etc. Create audience lists from customer interactions in the Salesforce Marketing Cloud.

Analytics 126

Analytics Cloud Audience Campaign 126

Startup Professionals Musings

FEBRUARY 11, 2010

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. That’s your metric to see if you have their attention. Executive team. Marty Zwilling.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167