Channel Email SEM Social Network 
Up and Running
JULY 26, 2016
Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. The cornerstone of any business is that LTV > CAC.
crowdSPRING Blog
MAY 1, 2013
We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Email Marketing.
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www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos.
mashable.com
MAY 28, 2010
3) Check the social network username site www.knowem.com to see who else is using something similar. Frances McInnis is a journalist and crossword enthusiast based in New York City. She has written about culture for Momentum Magazine, business for Resource World Magazine, and a mess of assorted topics for The Huffington Post.
Startup Lessons Learned
SEPTEMBER 18, 2008
There are other models, in other distribution channels. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. This can even vary by category, as people apply different criteria to games vs. utilities vs. social networking apps. On Facebook, viral distribution has proved decisive.
Startup Lessons Learned
MARCH 13, 2009
Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Start with a five-dollar-a-day SEM campaign. Instead, do your product launch first.
crowdSPRING Blog
AUGUST 17, 2011
A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Similarly, include a regularly monitored email address for email inquiries. If you don’t have a website, your potential customers will find your competitors.
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