article thumbnail

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Brand marketing is concerned with objectives such as: Brand tracking , identity, and recognition; Improving brand awareness ; Building brand equity ; Understanding and influencing consumer perceptions about the brand. Both companies offer heaps of resources, from blog articles to webinars. Image source. what they want to be).

Marketing 110
article thumbnail

How to Become Your Own Boss in 2015 (Webinar Recap)

Up and Running

I am going to let everybody finish logging in because we had a tremendous number of signups for this webinar, a lot of interest and so I can see the attendees joining at a very quick pace here. We’ll also be sending out a follow-up email after this webinar and we will be recording the broadcast and making it available as well.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

Marketing: Which channels are they active on? Can you capture more brand equity by executing marketing tactics in new or better ways? To stand out in a sea of people spouting their stats and asking customers to attend their webinars, be authentic. YETI tells a consistent story across all channels. Twitter followers.

Marketing 109
article thumbnail

How To Get Ready To Participate In An Acceleration Program

YoungUpstarts

There are many different kinds of accelerators – private and public based accelerators, accelerators that take equity, as well as equity free accelerators. Follow them on Twitter and/or other forms of social media, in order to find out about Q&A webinars they host or to contact them directly. It was all hypothetical.

article thumbnail

The Impact of Community

Duct Tape Marketing

This community of practice, in fact, our investors who bought half the company, the growth equity firm, they came to attraction community event. (04:51): So it gives you content, multiple distribution channels, and you start building this audience. One day it's great, one day it's like I'm failing, I'm falling.

article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. The more brand equity you have, the easier it will be to get customers onside. If your company isn’t properly aligned, work on opening channels of communication and data sharing.

article thumbnail

Bring Your Startup to the U.S: How to Access U.S. Capital

Early Growth Financial Services

On our previous webinar in this series, Bring Your Startup to the U.S., Capital or check out the video on our YouTube channel. Where to move … Continue reading → Equity / Debt / Venture Funding' we covered reasons a startup might want to expand into or relocate to the U.S. Reasons the U.S.