Startup Professionals Musings

AUGUST 24, 2022

As I recently watched an episode of “ Shark Tank ,” I realized that the shark investors focus on your responses to these questions is also a credibility test on your business savvy, as it leads to other relevant questions on margins, channels, and your understanding of key customer forces. Outside partners and channel impacts are complex.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

ConversionXL

NOVEMBER 23, 2022

Daniel Layfield, Growth Product Manager at Codecademy. Dave Gerhardt: “Lessons I wish I knew as a first time B2B marketing leader” With his experience as a marketing manager first and a CMO now, Dave Gerhardt knows that being a marketing leader requires both marketing expertise and a set of marketing skills.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 20, 2018

Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. customer acquisition process and channels). TradeGecko , Product Manager Lucas Neo.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . The two-page document has a list of do’s and don’ts, as well as contact information if the advocate has made a mistake and needs to work with the social media team directly for crisis management.

Social Media 117

Social Media Employee Media Programming 117

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Start with retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Lessons Learned

APRIL 14, 2009

These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. Every sale requires handholding and personal attention from the founders themselves. Because they have no presence in the market, they have to find distribution channels to bring in customers.

Customer 167

Customer San Francisco Lean Hockey Stick 167

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. Sales-ninja: “Let me see if I understood you correctly. The length of a sales cycle varies between products and some times can be excruciatingly long.

Sales 60

Sales Marketing Sales Cycle B2C 60