Both Sides of the Table
APRIL 26, 2016
The reality of CAC is both the when you scale your acquisition “channel” costs usually go up plus when you find a great channel others notice it and drive up the costs as they compete with you in that channel. Sustaining short-term losses is all predicated on ability to finance the losses through venture capital or other means.
This is going to be BIG.
JANUARY 14, 2014
Sure, we have e-mail retention policies, but that isn''t really solving the problem. LinkedIn''s problem is that the social graph I added to LinkedIn.com is probably not the social graph of people I want messaging me--so they''d have to use their network as a channel, but the would need to allow users to create tighter circles.
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Startup Lessons Learned
AUGUST 24, 2009
Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.
Software By Rob
SEPTEMBER 17, 2013
This is an extremely important distinction because most of the growth advice online makes the assumption that everyone has venture capital. Channels can be smaller. Retention can be relational. They require much less velocity because they are escaping a different kind of gravity. VC companies need hockey stick growth.
Austin Startup
MARCH 26, 2019
They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix? And something always breaks.) These add up very quickly.
Steve Blank
APRIL 1, 2020
Ask yourself: Are there now new customers, new services and new channels to pursue? How can you shift focus to customer retention versus acquisition? What do you think is the right thing to do? Days 3 and 4: Prepare new business model and operating plan. First, think about potential pivots.
Software By Rob
SEPTEMBER 17, 2013
This is an extremely important distinction because most of the growth advice online makes the assumption that everyone has venture capital. Channels can be smaller. Retention can be relational. They require much less velocity because they are escaping a different kind of gravity. VC companies need hockey stick growth.
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