Up and Running

JANUARY 24, 2014

When I think about what set those excellent pitches apart from the rest, it turns out that they all shared some of the same qualities. 0.22% average conversion rate. 5% monthly churn rate. is our customer acquisition cost (CAC). 100,000 unique visits/month to our network of online sites.

Sweat Equity 138

Sweat Equity Churn Rate Forecast Business Model 138

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. The goals of these companies could be quite different depending on the desired quantity, quality, and cost of customers. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). Team Structure.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Up and Running

AUGUST 21, 2014

It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. You’re going to want to really think about how you’re going to drive traffic and what’s most cost effective.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Up and Running

NOVEMBER 12, 2018

But, don’t write your executive summary first—it’ll be quite a bit easier to write after you’ve written the rest of the plan. With the total cost of each box in hand, calculate a price with at least a 40 percent profit margin, as suggested by CrateJoy. For example, the men’s hair product box might cost $39.95 Startup costs.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

MAY 1, 2014

The rest of this article will provide the specifics of what you should include in your business plan, what you should skip, the critical components of the all-important financial projections, and links to additional resources that can help jump-start your plan. You can look at your costs and then mark up your offering from there.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

FEBRUARY 1, 2018

Put another way, who would be foolish enough to cancel their subscription after they already sunk cost ? The problem, though, is as your company grows, so, too, does your churn rate. With negative cash flow, you need more customer revenue to replace that which is churned. Who wouldn’t want that? Leave a comment below.

Marketing 97

Marketing Campaign Software Review Email 97

ConversionXL

AUGUST 12, 2016

And when you consider that acquiring each customer has a cost, you can appreciate the importance of an airtight sales funnel that consistently converts. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost (CAC). If you’re reading this, you know how expensive marketing can be.

Software Review 48

Software Review Metrics Revenue Acquisition 48

Startup Lessons Learned

MARCH 21, 2013

Start with metrics in mind To help with this, the book looks at dozens of metrics—such as churn, customer lifetime value, viral coefficient, acquisition cost, uptime, and engagement—and suggests where that metric should be before you can move on to the next stage of your business. So churn for those product categories may be lower.

Analytics 167

Analytics Lean Metrics Churn Rate 167

ConversionXL

MARCH 15, 2016

Are you focusing on the interface and leaving the rest on the table?” Here’s what the rest of the process looks like… It appears that this is the core function of ROBIN. Next, you learn that upgrading costs gold, which gives value to that method of in-game currency… On to the next battle.

Mobile 48

Mobile Retention Email Software Review 48

maplebutter.com

JANUARY 8, 2013

Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. However, one of my co-founders doesn’t seem to be as motivated as the rest of us. I have a proposal written up including full cost and revenue projections. How can I lower my apps churn rate?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Up and Running

MARCH 11, 2015

It was because we were extremely rehearsed, we were very disciplined, and the rest of the tips that I’m going to share for you today are how I got the funding, and how we raised the funding. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60