Both Sides of the Table
MARCH 19, 2013
The line of reasoning goes, “Services businesses are not scalable and the market won’t reward this revenue so make sure that third-parties do your implementation or clients do it themselves. The more your product is integrated with other systems the lower your churn rate will be. That it is non-dilutive financing?
YoungUpstarts
MAY 6, 2019
Market Research. In this stage, you will also search the market to check if your idea is viable. If there is a gap in the market, there will be demand. Now the question is: How to find gaps in the market? MVP is the product that you can bring to the market. Next is marketing. There is a simple rule of thumb.
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Hearpreneur
JANUARY 30, 2022
Social media is obviously one of the most powerful marketing tools we have at our disposal and it is becoming a non-optional part of a strong marketing strategy. It's possible to grow your business in these conditions as long as you stay flexible and make intelligent staffing choices in this increasingly tight labor market. .
Version One Ventures
MARCH 13, 2013
Products that are critical to the daily workflow, like business management software and collaboration tools, tend to have the lowest churn rates. Yet, both marketing automation and HR tools often struggle (unless they are addressing core functions). The toothbrush test is valid for SaaS products as well.
Lightspeed Venture Partners
NOVEMBER 19, 2012
With a 15% churn rate, that suggests about $7 in lifetime value. It isn’t the formulation that is the barrier to entry, but rather the marketing positioning of an energy drink designed by, and made for Marines Special Forces. That would put the cost of the ties at around 2x $85/24 = $7/mth. Adding these up gives $15/mth.
Seeing Both Sides
OCTOBER 24, 2015
Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%?
maplebutter.com
JANUARY 8, 2013
Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Take the market and break it down into smaller chunks. If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to. Why do I do it?
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