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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. But none of this matters if you run out of money.

Metrics 150
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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? 500 Startups created a helpful primer on key B2C metrics.

B2C 141
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106
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Leading Indicators of Customer Churn, And What to Do About It

ConversionXL

We’ll focus on voluntary churn, because voluntary churn has actionable prevention steps by SaaS providers, while involuntary churn is mostly unavoidable, like when a user has to stop SaaS subscription services due to death, relocation, etc. If you’re unsure, you can learn how to calculate your churn rate here.

Customer 110
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What Is Digital Customer Experience and 5 Steps to Improve It

Up and Running

This will take tracking and examining the impact on your finances, operations, processes, and employee-related measures, along with implementing an extensive metrics framework. More often than not, it pays to measure the following CX metrics to gain a 360° view of your CX and align it to specific business outcomes to measure growth.

Customer 135
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Managing The Operations Of Your Startup

YoungUpstarts

Knowing precise metrics about your business is prudent business management. It’s especially important if you are trying to manage finances and balance cash flows. Depending on the space you operate in and the size of your startup, you may need to bring in additional metrics to get more accurate information.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. The simplest way to track a company’s performance: have them give you access to their internal metrics dashboard. I used Ipreo heavily at one of my prior VC funds.