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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Saving money online has been a real driver of ecommerce growth in 2010. Putting fun into ecommerce. Direct Response Advertising becomes ever more efficient.

Internet 114
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The Definitive Guide to Video Prospecting

ConversionXL

Outbound prospecting is any kind of approach to sales when you reach out to the customer. While it may be tempting to run off and start sending videos to every one of your customers or prospects, sending an outreach video is the last step in a complex strategy that starts. Don’t skip ahead. Collect user data.

Video 141
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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Creating a one-to-one customer experience contributes significantly to customers that are more highly engaged, which in turn has a direct impact on the merchant’s bottom line. - Blair Lyon , Vice President of Marketing with Monetate. Customer history – have bought before, what, how much did it cost?

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How to Get Traffic That Converts

ConversionXL

The best traffic source is… … wherever your ideal customers hang out! The easiest way to see conversion numbers for each traffic source is by using custom reports. With custom reports you can create, save, and edit to get a specific view of your data. Get the Ecommerce Traffic Report. 3 awesome custom reports.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. It will widen your immediate potential customer reach, and create more diverse lists of potential specific product keywords that you can target later. site analytics data.

PPC 114
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Measuring Actual Customer Activity. For sites that sell something, it’s completely obvious to say that “customers are important” and that “understanding who your customers are and what they think is very important.”. But I once met a CEO who told me “I don’t care what my customers do, as long as they buy.”.

Analytics 113
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

7 Ways that Predictive Analytics Is Transforming Ecommerce. Predictive analytics help you understand what your customers are going to buy before they do. *. *. If you don’t know anything about your best customers, how can you acquire more like them? By Gagan Mehra. I agree to get emails. What do they need?