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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

It’s quite likely that they will only distract visitors from your page goal, which is to increase clickthroughs to the ‘Add to cart’ button. They slow down your site , which is bad for SEO and conversions (every one second of delay in page load time can reduce conversions by 7%.). A recent VWO study showed an increase of 11.9%

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What to Know About Banner Advertising

The Startup Magazine

One is the cost per impression. The next is the cost per click, so in this model, the advertiser makes a payment for every site visitor clicking the ad and then visiting their site. . Then there’s a third option which is the cost per action. These campaigns also improve the effectiveness of content marketing and SEO. .

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Here’s the secret that smart marketers hold close to their heart: marketing your small business doesn’t have to cost a fortune. It can be very effective (and low-cost) if done well.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Here’s the secret that smart marketers hold close to their heart: marketing your small business doesn’t have to cost a fortune. It can be very effective (and low-cost) if done well.

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The Definitive Guide to Video Prospecting

ConversionXL

This is a great example from Ahrefs: Now, here’s the thing: Ahrefs is an SEO tool and it can’t be used to find emails. Over time, a smart approach to video tutorials can evolve into an elaborate self-help section on your website to which your visitors can keep coming back to solve their problems and discover new features every day.

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How to Get Traffic That Converts

ConversionXL

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). They chose 12 different strategies to drive traffic to find the one that converts the best. The act of conversion was opt-in to their email list.

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When “Free” Converts (and When It Doesn’t)

ConversionXL

Buy Tax Free” increased clickthrough rate by 49.85%. Instead of “Free Guide,” they used “SEO Guide” in the subject line. This is how HubSpot analyzed it: “Either HubSpot subscribers are especially keen on SEO, or they already know that our content is free, and therefore, the word does not add value. Image Source.

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