Duct Tape Marketing

DECEMBER 24, 2019

Once you find the metrics that can help you understand your business’s effectiveness in guiding the journey at each stage, you can begin to make changes to your existing approach. To measure this, you can turn to metrics on organic and paid search campaigns. You can see search traffic and reach.

Customer 71

Customer Metrics Retention Clickthrough 71

ConversionXL

APRIL 14, 2021

The first step in the process is getting to know your users (website visitors, social media followers, current customers, etc.) This is a great example from Ahrefs: Now, here’s the thing: Ahrefs is an SEO tool and it can’t be used to find emails. The first metric is video views. Don’t skip ahead. Collect user data. Conclusion.

Video 141

Video Audience Metrics Analytics 141

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

APRIL 11, 2016

Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. This enables you to get reach on both, but prevents SEO cannibalization. Example: Vidyard. via a form.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MAY 24, 2013

2) Increase y – Increase clickthrough rates. KPIs are metrics (numbers). “A A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.” – Avinash Kaushik. “A A metric becomes a KPI only when it is measuring something connected to your objectives.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. A data-driven approach to social media marketing. Image source ). Gary Vaynerchuk. Look at the data.

Acquisition 111

Acquisition Software Review PPC Analytics 111