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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. A data-driven approach to social media marketing. When it comes to social media , the first thing you need to figure out is where your ideal customer is “hanging out” and to whom they’re connected. Image source ).

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What to Know About Banner Advertising

The Startup Magazine

These ads will frequently appear in social media news feeds as sponsored posts. These campaigns also improve the effectiveness of content marketing and SEO. . There are big discounts for ads that have a high clickthrough rate, which is meant to be an incentive to get people to create quality ads.

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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. He's the co-founder and analyst at near media, where he researches and reports on reputation reviews and local search. Marketing Podcast with Mike Blumenthal. If Google includes an image in your organic results.

Search 78
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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

From image carousels to social media logins, trends spread like wildfire in the eCommerce industry. With that being said, how would you justify the presence of social icons on product pages? What’s worse is, because of low social shares on most product pages, they act like negative social proof. image source.

eCommerce 125
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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Using A Data Driven Approach To Social Media Marketing. Secondly, please realize that there is a whole world to “social media” that exists outside of Facebook Pages, or branded Twitter accounts.

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Finding your One Metric That Matters

leananalyticsbook.com

Communicating this focus to your employees, investors, and even the media will really help you concentrate your efforts. For online businesses, most of them are transactional, collaborative, SaaS-based, media, game, or app-centric. Media is about time on page, pages per visit, and clickthrough rates. I’ll explain.

Metrics 58
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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

After all, the human voice is connecting, humanizing, and authentic in ways no other media can be. There are many ways to network: send someone an email, make a phone call, engage on social media, etc. This kind of metadata can really boost clickthroughs to your site. Run a sale or create discount coupons. Networking.