Cofounder Management SEM Web 
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. The Lean Startup Intensive is tomorrow at Web 2.0.
Seeing Both Sides
FEBRUARY 25, 2016
(this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Seeing Both Sides
FEBRUARY 25, 2016
(this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively.
Startup Lessons Learned
SEPTEMBER 15, 2008
Very useful perspective - as a first-time CEO managing a small startup, these ideas are timely and thought-provoking. Mark Montgomery Founder Kyield Initium VC September 12, 2009 4:21 AM Mark Montgomery said. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. The Lean Startup Intensive is tomorrow at Web 2.0. Just put in your credit card.
Steve Blank
APRIL 30, 2009
He had teamed up with a former product manager at P&G to deliver seminars on just this subject. It was a management problem. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.
Startup Lessons Learned
SEPTEMBER 2, 2008
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Expo SF (May.
Expert insights. Personalized for you.
167 
Let's personalize your content