article thumbnail

How to Use Public Relations And Content To Win In a Recession

Rembrandt Communications

Plan Your Targeted Public Relations and Content Strategy Now. Distribute postcards, personal letters, newsletters, videos, case studies, and more! Plus, it can build significant buzz (from the local community to across the world) fast. Then, let your targeted audience members know what you have to offer in different ways.

article thumbnail

Love Your Communication Results

Rembrandt Communications

After all, the way you communicate establishes how members of your target market decide whether or not they want to do business with you. If you haven’t reviewed your sales processes, marketing campaigns, public relations’ strategies, and all of the other ways you communicate with your audiences recently, take a detailed look at the results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

His profile is filled with videos like this one, where he directly answers questions from his audience. Think more broadly about your audience’s interests and post content that relates. Building a community. Another approach is to create your own captive audience by building an engaging Facebook community. Image source.

article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. Short-form video. A study by Wyzowl found that people share videos at twice the rate of other types of content (great for raising brand awareness). And they often are.

article thumbnail

28 Entrepreneurs Explain The Future Trends They See in Their Industry

Hearpreneur

Due to online learning, more companies will focus their efforts in creating interactive media, such as video games, comics, instructional videos in order to captivate their audience and promote learning their desired topics. 19- Shift towards video marketing. 11- Diversification and inclusion. Photo Credit: Assaf Kostiner.

article thumbnail

28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

With an SOS button that gives both GPS location AND streaming video and audio (allowing the police to put a face to a crime if one does occur), it is a game changer in the world of personal safety. I originally provided pro-bono public relations services to artists and non-profits due to my love for the community and the arts.

article thumbnail

Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. You should determine exactly what it is you are trying to accomplish through public relations efforts and then measure your progress towards that goal. 2,500 Twitter followers?