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Beyond the garage

Startup Lessons Learned

Steve Blank called last year’s conference “ Woodstock for entrepreneurs ” and my goal is do even better this year. (If SLLCONF featured incredible entrepreneurs on stage to put those ideas to rest (watch, for example: Aardvark , Grockit , Dropbox , PBworks ). Brad doesn’t meet your typical image of a scrappy entrepreneur.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. We didnt think wed able to compete with that.

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How to Get Picked as a Speaker for The Lean Startup Conference

Startup Lessons Learned

The Lean Startup Conference is an event by entrepreneurs for entrepreneurs—except that our definition of “entrepreneur” may be different from the one you have in mind. Eric has talked often about recognizing a startup as an organization designed to create a new product or service under conditions of extreme uncertainty.

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Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Establish credibility with potential partners.

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Lessons Learned: Achieving a failure

Startup Lessons Learned

Build a truly mainstream product. Launch with a PR blitz, including mentions in major mainstream publications. Launch with a PR blitz, including mentions in major mainstream publications. Build the product in stealth mode to build buzz for the eventual launch. Everyone had fun; the product worked. Focus on quality.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

You get increasing growth by optimizing the viral loop , and you get revenue as a side-effect, assuming you have even the most anemic monetization scheme baked into your product. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

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Lessons Learned: What is customer development?

Startup Lessons Learned

When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." We know some products succeed and others fail, but the reasons are complex and the unpredictable. a roadmap for how to get to Product/Market Fit."