Conversion Cost IP PPC 
ConversionXL
JANUARY 12, 2016
Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? PPC Keyword ID’s Visible on Landing Pages.
ConversionXL
JUNE 24, 2020
Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. .
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ConversionXL
FEBRUARY 19, 2016
You’d think conversion optimization and SEO should play together nicely, right? In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization?
ConversionXL
JULY 25, 2016
Each time you integrate with a new tool, add new social media buttons, and make other changes to your site in an effort to get more traffic and more conversions, you are likely to check your site more frequently. The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out.
ConversionXL
NOVEMBER 8, 2016
We’ve all heard stories about the impact that forms have on conversion rates, like how Expedia made an extra $1 million per year by removing one field on their form or how Marketo received 34% more leads by experimenting with their form length. Multi-Step Forms: How Asking More Questions Can Increase Conversions. Image Source.
maplebutter.com
JANUARY 8, 2013
Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. I have a proposal written up including full cost and revenue projections. We’re considering doing SEO and PPC as well as cold calling to generate leads. I become obsessed with the industry.
ConversionXL
APRIL 12, 2017
Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. E.g. Message match / headline match from PPC ad to landing page. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers.
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