How to Master Customer Value Optimization
ConversionXL
SEPTEMBER 1, 2020
Meaning: T = Traffic CR = Conversion Rate AOV = Average Order Value G = Growth. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. Customer retention rate; New customer stickiness. RFM distribution.
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