Remove Conversion Remove Distribution Remove Retention Remove SMS
article thumbnail

How to Master Customer Value Optimization

ConversionXL

Meaning: T = Traffic CR = Conversion Rate AOV = Average Order Value G = Growth. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. Customer retention rate; New customer stickiness. RFM distribution.

Customer 132
article thumbnail

How to Increase eCommerce Sales — Growth Tips from Industry Experts

Up and Running

Think about it — your customers will likely showcase your products to their friends and family, and your brand name will come up in conversations and recommendations. INGLOT Canada doesn’t just offer their online experience via email either, they employ SMS and push notifications to reach their customers for time-sensitive offers. .

eCommerce 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

Text or Short Message Service (SMS) Marketing. When writing such posts, be sure that your tone and style of writing is helpful, descriptive, fun and conversational. Distribute live videos and copy that build cannabis education and the lifestyle. SMS or Text Message Marketing. Organic Social Media Campaigns.

SMS 101
article thumbnail

The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. They get deep in a conversation that may not have happened. It's been huge so far.

Audio 65
article thumbnail

53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. It opens the door for detailed analysis.

article thumbnail

User Interface Beyond the Web Site

SoCal CTO

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. But one of the really interesting things in these conversations is that founders often forget what I consider to be “the other user interface.” They could also do this through SMS, Twitter, etc.

Web 150
article thumbnail

Out of the Crisis #27: Eren Bali of Carbon Health on public health, COVID vaccinations, and working as a unified society to solve problems

Startup Lessons Learned

In this conversation Eren and I talked about his journey from a small town in Turkey to founding the education startup Udemy, also quite successful, to Carbon Health and eventually Carbon Health's vaccination efforts. Here's my conversation with Eren Bali. His number one takeaway is one we have heard again and again. ER : Really smart.