Lightspeed Venture Partners

DECEMBER 3, 2010

Today many e-commerce and subscription companies are growing very quickly through smart marketing. They are taking advantage of cheap media to cost effectively acquire new customers. As I’ve mentioned above, I think the exchanges will continue to make it easier for direct marketers to reach their customers.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

FEBRUARY 12, 2015

Sure you *could* have a whole team – but more people adds more complexity as well as cost. Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. The person needs to be great at usability, psychology, persuasive copywriting, business strategy and direct marketing skills.

Conversion 48

Conversion Analytics Software Review Hiring 48

ConversionXL

JULY 11, 2016

Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ). Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Report tangibly and make content marketing comparable to direct marketing channels. Change of statistics. Retarget and measure!

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

DECEMBER 13, 2018

As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. Users get credits toward BigQuery; extensive querying of GA data in BigQuery could generate added costs.). A 10% increase in efficiency would nearly cover the cost of GA360.

Analytics 126

Analytics Cloud Audience Campaign 126

Austin Startup

FEBRUARY 24, 2019

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. If you are genuinely passionate about it, that will shine through and you will immediately be differentiated from the many sales people that attend these events. Digital retail spoke to my passion since I was a child.

Software Review 48

Software Review Sales Cofounder Analytics 48

Duct Tape Marketing

JANUARY 20, 2022

And we had a marketing piece. We tested theirs and it failed the three key elements that identifying the book, differentiate to get attention, attract, to get engagement direct, to compel, to tell you when to do something and what this, this marketing was different. You need to nail each time for marketing.

Marketing 85

Marketing eCommerce Audio Networking 85

crowdSPRING Blog

FEBRUARY 11, 2019

You know a lot about marketing or finance or… whatever. It will be much easier to differentiate yourself from all of those other generalized consultants if you specialize. You’ve got to start at the beginning – with your start-up costs. But, your operating costs are only a starting point.

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86