Duct Tape Marketing

FEBRUARY 22, 2017

Here’s what you’ll learn how to do: Use LinkedIn, and later other social networks like Twitter, to curate a list of high-value, warmly-connected prospects. We’re not shotgunning emails to the masses, and 150-300 per week is a list you can curate. Step 3: Set up LinkedIn advanced search. The strategy in a nutshell. Click rates.

Curation 44

Curation Lead Generation Technical Review Email 44

Startup Professionals Musings

AUGUST 15, 2011

Search engines and people love blogs these days. Curation, the most efficient content. Curation, the most efficient content. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. Join the conversation with Community Forums.

Widget 256

Widget Marketing Curation Audio 256

Startup Professionals Musings

MAY 30, 2015

Search engines and people love blogs these days. Curation, the most efficient content. Curation, the most efficient content. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. Join the conversation with Community Forums.

Widget 120

Widget Curation Audio Aggregator 120

The Next Web

NOVEMBER 30, 2013

Content marketing allows a business to connect with existing and potential customers by providing value through original or curated content. Long-form content can resonate just as effectively, if not more effectively, than short-form content when placed in the right context — for example, on a company blog, white paper, eBook or article.

Marketing 156

Marketing Social Media Audience Channel 156

YoungUpstarts

NOVEMBER 4, 2018

Is it from long, obscure white papers? Google uses inbound links to determine which websites are the most trustworthy, and then displays those websites higher in search results. So you can bet that websites displayed higher in Google’s search results are more likely to be trusted by Google, which means you can trust them, too.

Audience 159

Audience Framework Community Search 159

Duct Tape Marketing

SEPTEMBER 11, 2018

Send them a free white paper and ask them to sign up for your bi-weekly newsletter that’s filled with valuable content. Your inbound marketing efforts, like social media and curated content on blogs or in white papers, allows you to tell prospects a broader story about who you are and what you do.

Marketing 63

Marketing Social Media Campaign Curation 63

Duct Tape Marketing

JANUARY 23, 2012

Lots of people produce great content in the form of downloadable white papers and eBooks. With just a little bit of searching you can probably turn up a great eBook that your network would love to get their hands on. Curate a magazine. So many people look at curation as something more closely aligned with republishing.

Curation 61

Curation HTML RSS Marketing 61

Duct Tape Marketing

JUNE 7, 2015

Without it, you would be missing out on the countless people that search for your industry and product online. It just takes a bit of time to curate and load into an email blast, and you’ve got a valuable piece of content for your audience. Another strategy is to offer an eBook or White Paper in exchange for the information.

Lead Generation 28

Lead Generation Widget Curation Email 28

Duct Tape Marketing

DECEMBER 13, 2011

Other marketplaces such as Amazon, Etsy, Buy.com and eBay are moving toward socializing your product search and becoming decision engines. Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. Search moves to apps. Content becomes conversion.

Small Business 66

Small Business Social Bookmarking Social Media Social Network 66

Duct Tape Marketing

SEPTEMBER 5, 2014

It’s better to proactively share advice or respond to a prospect’s post with a mention of a white paper on how others have addressed a similar issue. Or as an excellent content curator. If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse.

Marketing 71

Marketing Social Media Curation Boston 71

Up and Running

MAY 21, 2014

You know, we now go out there and look and search and create a short list and ask our friends and do all these things that really move us quite far along in the journey to making a purchase before we ever really even bring somebody in to tell us what they have or how they might help solve our problems. What about trust? Even S.E.O.

Marketing 72

Marketing Social Media Sales Media 72

www.kalzumeus.com

AUGUST 13, 2012

Reports are valuable, white papers are less valuable, PDFs are virtually valueless. There are, of course, other companies which make scads of money from carefully curated email lists. I keep a list of my best work curated. May ’12: Best Search/Marketing Posts - SEO Blog -. DailyCandy sold for nine figures.

Email 54

Email Software Review Software Campaign 54

Duct Tape Marketing

APRIL 5, 2017

Hey Joe, I need you to write a white paper. And for us to assume that we have the answers and we can you know figure it out with Google search or Google trends, which sometimes those are indicators. And you search and you search and you search and you can’t find the exact one.

Email 32

Email Search Engineer Curation 32