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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

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Ask and It Shall be Given « Steve Blank

Steve Blank

I walked into the VP of Sales’ office and with my knees trembling, I politely asked for the job. He said, “you know I figured it would be you to come in here and ask for the job. All I had to do was ask. For entrepreneurs good things come to those who ask. What’s Marketing?

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Am I a Founder? The Adventure of a Lifetime. « Steve Blank

Steve Blank

However, you will be dealing with almost daily change, (new customer feedback/insights from a Customer Development process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. After asking around about it, I’m getting the feeling it’s pretty rare.

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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. We consciously didn’t ask potential customers to sign a Non-Disclosure Agreement (NDA).

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Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on Customer Development describes. I was an idiot. Berkeley and at Stanford.

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Customer Development Manifesto: The Path of Warriors and Winners.

Steve Blank

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention. The real risk in markets like Web 2.0

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