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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. This includes anyone who fits your ideal customer profile (ICP). via Content Marketing Institute ].

Demand 91
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Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

We’ve gathered together seven key reasons why you should consider redesigning your website. Your website is designed for you, not your customers. Redesigning just a section of your site, or reevaluating how your customers get from point A to point B (also known as a “user flow”) might be all you need.

Mobile 48
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4 Considerations for Expanding Your Startup to International Markets

mashable.com

and China, and recently recorded their 1,000,000th download of Bonita Open Solution. While the aforementioned example may not fit every startup, regardless, you need to have an actionable, scalable business model with measurable metrics (downloads, customers, etc.) BonitaSoft has offices in France, the U.S. All Rights Reserved.

France 77
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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Metro USAToday Yahoo ©2005-2011 Mashable, Inc. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. Reproduction without explicit permission is prohibited. All Rights Reserved.

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Native App vs. Web App: Which Is Better for Mobile Commerce?

mashable.com

In other words, it isn’t just about choosing native apps or choosing the mobile web — it’s also about looking at who your customers are and what devices they use. Mobile websites that aren’t optimized for touch or for larger screens can make customers confused, and again, unlikely to purchase.

Mobile 90
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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. Hire someone well-versed in communication between developers, customers and team members. startupcto

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How Web APIs Unlock Value in the Cloud

mashable.com

The larger picture can be seen at ProgrammableWeb , which catalogs more than 6,000 public web APIs. From these examples we can see the following: An API may expose business data such as customer data in apps only intended for internal sales staff use. Download our free apps for Android , Mac , iPhone and iPad. Contributor.

API 68