Remove Customer Remove Naming Remove Non-disclosure Agreement Remove Product
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8 Portfolio Assets Are Key To Your Startup Valuation

Startup Professionals Musings

Here are the key elements: Company name. The company name becomes your intellectual property at the moment you incorporate your startup as an LLC or a Corporation. Sole proprietorships need to trademark the name to protect it. Select it well – marketers will tell you that you will be selling your name, more than your products.

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13 Helpful Organization and Productivity Apps For Small Businesses

crowdSPRING Blog

We are in a golden age for productivity apps. There are robust apps available that go beyond the productivity and document features you’d expect. Take a look and see how these 13 powerful organization and productivity tools can empower your small business with easy, accessible design. It’s easy to see why.

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How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

As marketers, we know that customers are our best salespeople. Congrats if you’re among the 73% of marketers who publish customer case studies to win hearts, minds, and pockets. In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets.

B2B 134
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Your New Venture IP Portfolio Sets Investment Value

Startup Professionals Musings

Here are the key elements: Company name. The company name becomes your intellectual property at the moment you incorporate your startup as an LLC or a Corporation. Sole proprietorships need to trademark the name to protect it. Select it well – marketers will tell you that you will be selling your name, more than your products.

IP 234
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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. He continued: “I’d like to convince my boss so our company can be your first customer.”

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Nuts & Bolts of Intellectual Property for New Startups

Gust

So you’ve chosen a name for your startup, product, or both. It’s possible to have a company with literally millions of customers (users) that employs only a handful of people, working in a small rented office, with hardware and software costing in the tens of thousands rather than millions of dollars.

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Someone Stole My Startup Idea – Part 3: The Best Defense is a Good IP Strategy

Steve Blank

Or it can be your brand , logo or domain name. You can protect business processes, know how, customer information, product road map. non-public technology. customer lists, formula. _. A contract is a binding legal agreement that is enforceable in a court of law. software, songs, movies, web site content. _.