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Go global or grow local? The Kiwi startup quandary

NZ Entrepreneur

Niesh worked with ecentre, the startup business incubator at Massey University, as part of the Sprint Launch programme, focusing on growth through customer acquisition. New Zealand startups need to know that the local market is limited by the relatively small population of 4.8 It’s not always the right approach,” said Yoo.

Global 50
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How AI is literally helping Kiwi businesses grow

NZ Entrepreneur

Myles Matheson, a Data & AI specialist at Microsoft New Zealand, says the first step in talking to customers about AI is to understand what it means to them. One of the things we are working on with a lot of customers is moving away from a ‘product-centric’ view to focus more on being ‘customer-centric’.

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Build a winning IP programme for successful innovation

NZ Entrepreneur

The work I have done with Air New Zealand, building an IP culture and programme, had full and visible support from the then CEO, Rob Fyfe. One of my clients was concerned enough about this to set up a ‘clean room’ for a new software development project. Visible and meaningful support from the top.

IP 52
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Twitter Link Roundup #208 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The video above is a terrific anti-speeding ad from New Zealand. Should a Company Create a Separate Customer Service Twitter Handle? Should a Company Create a Separate Customer Service Twitter Handle? A radical new take on the world’s most design-forward light bulb – slate.me/1d0tjVS.

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Is gust.com a difficult platform to replicate?

Gust

When people would ask a similar question back then about the difficulty of software development, my usual response was “anyone can write a TAP program over a weekend that will work with 80% of the paging systems in the world…but getting it to work on the other 20% will take you a year.”

Belarus 107
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Hacking for Diplomacy – The State Department Takes Notice

Steve Blank

Teams are continuing their relentless interviewing of customers, or beneficiaries as we call them in this class. The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products.

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Hacking for Diplomacy – The State Department Takes Notice

Steve Blank

Teams are continuing their relentless interviewing of customers, or beneficiaries as we call them in this class. The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products.