ConversionXL
NOVEMBER 23, 2022
Product should be your main channel for customer acquisition, retention and expansion. He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads. Gaetano explained that it markets to problem-aware, solution-seeking people.
Up and Running
SEPTEMBER 10, 2021
In its simplest form, a CRM will help you increase customer retention, which in turn increases profits. Typically, this is most valuable for marketing, sales, and service teams who are actively working on lead generation. This may be something simple like a test instance of the software or as hands-on as a live demo session.
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ConversionXL
NOVEMBER 9, 2021
Delivers value to top-of-funnel users through various resources and begins the process of engagement and lead nurturing. This landing page from AI-powered brand tracking platform Latana is a powerful example of how to promote lead generation-focused guides. Latana keeps things simple above the fold.
VC Cafe
SEPTEMBER 5, 2012
They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Retention - Users come back to the site through emails, social media and stay active with product features (“you’ve got a message”). like/+1/follow?
ConversionXL
OCTOBER 4, 2021
But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.
ConversionXL
JUNE 2, 2022
ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. They haven’t completed a form, joined a webinar, or requested a demo. Individuals don’t make B2B buying decisions; groups do. Get executive buy-in.
Duct Tape Marketing
MARCH 8, 2022
The final two stages of the marketing hourglass lead to scalability. Retention What does your retention process look like? At the buying stage do you have content created for demos, audits, FAQs? Learn to scale with your clients, as opposed to constantly relying on going out and getting more clients.
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