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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. Most people totally advise against stealth.

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The Startup Copycat Fallacy

View from Seed

Yes, there is certainly risk in this perspective and there is a logical set of reasoning for operating in stealth mode. And I would highlight a distinction between the essential startup idea and a trade secret or other proprietary information which provides unique competitive differentiation.

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Startup Due Diligence Is Not a Mysterious Black Art

Startup Professionals Musings

They try to confirm from industry analysts that your differentiators are indeed unique, and that there are no future competitors or big gorillas in stealth mode just around the corner. The kiss of death is for investors to find unanticipated competition you neglected to mention. Business and financial status.

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Understanding the Dreaded Investor Due Diligence

Startup Professionals Musings

They try to confirm from industry analysts that your differentiators are indeed unique, and that there are no future competitors or big gorillas in stealth mode just around the corner. The kiss of death is for investors to find unanticipated competition you neglected to mention. Business and financial status.

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Startup Due Diligence Is Not a Mysterious Black Art

Gust

They try to confirm from industry analysts that your differentiators are indeed unique, and that there are no future competitors or big gorillas in stealth mode just around the corner. The kiss of death is for investors to find unanticipated competition you neglected to mention. Business and financial status.

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Why you shouldn’t keep your startup idea secret

cdixon.org

Great tips, fully inline with “Four Steps to the Epiphany” Also reminds me of Dharmesh’s “Stealth Mode, Schmealth Mode” — [link]. Quite early on, you will be able to differentiate yourself – and having competitors help you grow the market can actually be a good thing. Long live stealth mode!

Stealth 68
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Where are the opportunities for machine learning startups? [guest post]

VC Cafe

Graphcore (in stealth, see this video at 28:58) calls them Intelligent Processor Units. Like any ‘hot’ area, though, it’s hard to differentiate between multiple startups with ostensibly similar offerings. But these processors were designed for graphics.