Distribution Internet Networking SEM 
Both Sides of the Table
JANUARY 12, 2014
Everything we were taught pre-Internet is still relevant. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. If you have NO network of promotion for your story?
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For eBay, this is caused by the incredible network effects of their business (so-called demand-side increasing returns and supply-side increasing returns).
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Startup Lessons Learned
SEPTEMBER 15, 2008
For example, one angel investor reportedly invested in several hundred social networking ventures employing this philosophy. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.
Startup Lessons Learned
SEPTEMBER 7, 2008
Customers found it confusing and it turned out to be at odds with our fundamental value proposition (which really requires an independant IM network). How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Talk about waste.
Startup Lessons Learned
SEPTEMBER 14, 2008
This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that social networking was core to our business. But the early customers all compared it to MySpace.
Up and Running
JULY 26, 2016
Luckily, we had our team spread across the world and were able to get these (real) shots without spending a fortune: We selected a few reporters that wrote about our space (had expertise in it) and started shooting pictures through their social networks. Google AdWords or SEM (expensive). Small press (cheap or free).
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