ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Like SEO, demand generation is a long game.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

OCTOBER 4, 2022

Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content.

eCommerce 129

eCommerce Marketing Social Media Retention 129

www.clickz.com

JANUARY 7, 2013

SEO Paid Search Search Marketing. Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Whats the Most Powerful Use of Big Data for Lead Generation Marketing in 2013?

Social Media 86

Social Media Media B2C New York 86

ConversionXL

SEPTEMBER 10, 2019

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined.

Conversion 133

Conversion Technical Review Channel Engineer 133

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion. PRNewswire – Press release distribution service.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

MARCH 3, 2017

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. On the other hand, if a content piece is going viral, it means it’s resonating with your audience. We can’t emphasize enough on the importance of tracking leads.

Marketing 28

Marketing Metrics Clickthrough Analytics 28