ConversionXL

OCTOBER 4, 2022

Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. the product pages a given customer has been browsing) to segment and distribute content accordingly. Take Burrow , an ecommerce business specializing in home furniture. They use intent signals (e.g.,

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Find and focus on one reliable distribution mechanism before diluting your time diversifying. It’s boring and doesn’t make you famous and doesn’t play into the false but common narrative that SEO and viral content will launch your startup into the market with almost no money.

Restful 202

Restful Founder Revenue Acquisition 202

YoungUpstarts

OCTOBER 9, 2018

Have a strong distribution network. Secondly, make sure that you have a distribution network that avails the application to the right customers at the right time. In terms of distribution, you should consider things like: Doing powerful SEO campaigns. Creating algorithms that will make your app go viral.

Mobile 124

Mobile Startup Distribution Viral 124

www.clickz.com

JANUARY 7, 2013

SEO Paid Search Search Marketing. Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Media Planning Media Buying Publishing Display Advertising Video Mobile.

Social Media 86

Social Media Media B2C New York 86

Brandanew

JUNE 15, 2015

Growth hackers are basically professionals who make use of SEO, website analytics, content marketing and A/B testing to create and execute a low cost marketing strategy. The most popular growth hacking techniques include social media and viral marketing. Viral marketing. Snackable content. Owned media. Data driven publishing.

Viral 100

Viral Marketing Social Media SEO 100

ReadWriteStart

APRIL 1, 2020

In the world of digital and online marketing, the best time to start your website and perform SEO was two to three years ago. Those performing enterprise SEO definitely have the advantage over startups. Become a viral success. Partner with a large corporation for distribution and marketing. The second best time is today.

Startup 120

Startup SEO Private Equity Venture Capital 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. The result?

Retention 113

Retention Marketing Acquisition Channel 113

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 14, 2013

The way content is consumed and created has changed – mobile, itunes, youtube and the convergence of old media (TV, radio, newspapers, magazines) as vehicles to distribute new media, or simply replaced by new media, has everyone scrambling to become multi-disciplinary online media producers. The Infographic. The Mega How-To.

Media 110

Media Audio Video Social Media 110

ConversionXL

MAY 27, 2022

Like SEO, demand generation is a long game. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. Curious about the impact of virality on revenue, he dug into demand generation campaign data. In most cases, viral posts generated less demand.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

APRIL 30, 2015

Are Paid Content Distribution Platforms Cost Effective? Paid Content Platforms: A Distribution Alternative? Not unlike creating a sponsored post on Facebook, a range of content distribution platforms have emerged over the last few years, aiming to automate the challenge of finding an audience for your content. CPC: $0.25–$0.30.

Distribution 28

Distribution Cost Social Media Viral 28

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Google requires on-page SEO, technical SEO , outreach, link building , and a months- (or years-) long wait—just to discover if it works or not. That said, company promotion is indirect—don’t plan a hard sell.

Marketing 114

Marketing Viral Campaign Search 114

Reid Hoffman

JULY 20, 2022

To see this in action, consider the DALL-E images that go viral on Reddit and Twitter. While all these systems made it easier to create and distribute content, society as a whole never said, “Okay, that’s too much content!”

Warrant 44

Warrant Artificial Inteligence Social Media Early Stage 44

YoungUpstarts

AUGUST 25, 2020

Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. Search engine optimization is technically called SEO and is part of every Digital Marketing strategy. . Participation Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

YoungUpstarts

AUGUST 21, 2012

Thousands of SEO experts offer services to help businesses attract that all-important website traffic. Simple phone videos can sometimes go viral when they hit a nerve with the public. Google “free press releases” to find services that distribute them free of charge.

Web 159

Web Social Media Advertising Search 159

Up and Running

JULY 26, 2016

There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. While it has a direct impact on traffic it also helps with overall SEO, brand recognition, and it allows you to brag on your website and on your ads, which improves conversion rates.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

MARCH 20, 2019

And how do you create content that gets shared and establish viral loops? Add to SEO. Once you’ve created your on- and off-page SEO approach, you can continue to build on it. And how do you create content that gets shared and establish viral loops? Add to SEO. How can you use content to ignite sales?

Marketing 64

Marketing Social Media Campaign Analytics 64

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Or should you focus on user engagement or virality? What about companies, like Siebel, that started with partner distribution first?

San Francisco 154

San Francisco Lean Metrics Design 154

Mike Michalowicz

FEBRUARY 11, 2013

You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. You need to be SEO optimized for what your small business does and where you are located. Go a step further and script out a four-part series that you can post on your website.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

JUNE 16, 2017

Not only will this help with SEO, but will help distribute your content to a brand new audience. For example, if you’re giving a presentation on SEO, you could ask the question “What are your biggest link building challenges?” Use a custom hashtag to encourage virality, making it easier for you to identify content in one place.

South Africa 54

South Africa Audience Video Africa 54

Duct Tape Marketing

NOVEMBER 15, 2023

You can't expect the new SEO and content and social and paid. That can then be distributed through owned, earned, and paid, right? Like it's not about, you know, going viral and reaching masses. I got into this business 15 years ago through SEO and SEO over time has become, I'll just call it what it is, a fluff industry, right?

Channel 65

Channel Acquisition Framework B2B 65

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do?

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. PRNewswire – Press release distribution service. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Raven Tools – Suite of SEO and online marketing tools.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

SEPTEMBER 10, 2019

I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. Just remember that true virality is really rare.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

MAY 29, 2019

Moz includes five sections: “The Moz Daily SEO Fix,” “Moz’s Culture,” “Whiteboard Friday,” “Moz Presentations,” and “Popular uploads”: Each of the above components is essential. The channel became a viral sensation after the creators attempted to fold a piece of paper more than seven times, which rocketed the video to the top of Reddit.

Channel 106

Channel Video Audience Software Review 106

ConversionXL

AUGUST 7, 2019

What this strategy achieves: Adds instant credibility to your content and provides a natural distribution network. You can catalyze that sharing, something Ann Smarty of Viral Content Bee does regularly: Any time I feature influencers in my content, I tag them on Twitter, not just in my own tweets but also in updates from everyone else.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

JANUARY 13, 2021

One post went viral because—unbeknownst to us—it gave exquisitely timed reassurance to an anxious influencer, who then shared it. As a distribution channel, search rarely rewards tone, design, or angle. Those are comically short time periods if you work in content or SEO. We’ve published some great things that few people saw.

Search 127

Search Restful SEO China 127

Both Sides of the Table

SEPTEMBER 1, 2010

I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results.

Offshore 284

Offshore Widget SEO Distribution 284

marketingland.com

JULY 11, 2012

Confirmed: Yahoo, Facebook Settle Patent Dispute, Announce Ad & Distribution Partnership. SEO for e-Commerce: Challenges and Solutions - July 31. Enterprise SEO Tools - The Marketers Guide. Whitepapers: The B2B Marketers Roadmap to SEO Success. Search Engine News, SEO & PPC Info. Research: New!

Email 49

Email Mobile SEO Search 49

Duct Tape Marketing

MARCH 3, 2017

It simply means it did not reach as many people as you intended, which could be because of a multitude of reasons – you’re not promoting your content enough, your SEO game isn’t on-point, or you are targeting the wrong audience. On the other hand, if a content piece is going viral, it means it’s resonating with your audience.

Marketing 28

Marketing Metrics Clickthrough Analytics 28