Both Sides of the Table
JANUARY 12, 2014
We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. So they’ll have to look for other competitive advantages for distribution. Underbelly.
Both Sides of the Table
JULY 14, 2010
They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Let me give you an example.
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SoCal CTO
FEBRUARY 25, 2009
Team – higher requirements for caliber of team members Product – focus on truly differentiated and not me-too Market – is it really big enough to provide investor returns** Traction – need more users, partners, patents, etc Timing – are you building for yesterday or 2 yrs from now? Business - how are you actually going to make money?
Startup Lessons Learned
SEPTEMBER 7, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Ive been talking to the folks at [a very good VC firm] about helping them with a new venture. Thoughts on scientific product development Lo, my 5 subscribers, who are you?
Startup Lessons Learned
SEPTEMBER 12, 2008
You might get a bunch of inbound emails from other press and partners, and all of these things can contribute to a feeling that you’re on your way to getting tons of traffic. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others.
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