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The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023

Duct Tape Marketing

Kenneth Wenger – Unveiling the Future of AI Kenneth Wenger is an author, a research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. His research interests lie at the intersection of humans and machines, ensuring that we build a future based on the responsible use of technology.

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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

He has grown our US operations from 1 employee (him) to a global organization of 75 employees that will finish the year with 8-digit revenues (90+% recurring) and more than 350% year-over-year growth. Growth like this, this early in a company’s lifecycle rarely happens. In his spare time he raised nearly $30 million.

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Product Manager Entrepreneur Mark Geller

SoCal CTO

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. This is a novel user interaction that embeds casual entertainment directly into the operating system experience, based on some fairly interesting underlying technology. Details coming soon!)

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What is Sweat Equity Worth?

www.entrepreneur.com

Determining how to value sweat equity is key when negotiating with investors and employees. When you're getting started, sweat equity is often a critical component of your negotiating leverage with co-founders, early stage employees and others who aren't paid market wages to help you grow your business.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

She is a go to person for me when I have questions around technology or early stage marketing and branding. We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. I'm married to Mike Freehling , M&A and financial management consultant.

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Working with Developers

SoCal CTO

they need a developer more than they need a CTO. What happens when you have a really good developer is that a gap exists where you may not ask the right questions to specify the right system, consider appropriate 3rd party technologies, etc. Many are not interested in 3rd party technologies that can streamline development.

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Product-Led Growth (PLG) For Startups

Mucker Lab

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. What should an early-stage startup founder focus on if they want to implement PLG? But for early stage founders, I think there are two particular scenarios where PLG can be really helpful.

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