ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. Ad creative was also split tested.

Campaign 48

Campaign PPC Audience eCommerce 48

YoungUpstarts

JULY 13, 2020

Consumer behaviour is changing ; consumers who may have been hesitant to shop online before lockdown are now using the internet to purchase just about everything from their weekly shop to their favourite craft beer. Nevertheless, digital marketing has become more important than ever. Leverage proximity targeting.

Marketing 147

Marketing Social Media Audience eCommerce 147

ConversionXL

JUNE 24, 2020

Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Google Display Network). These dodgy arrangements are often called click farms.

PPC 121

PPC IP Idaho Non-Compete 121

Occam's Razor

AUGUST 11, 2015

I want to know what Social Network people are coming from. It was deeply frustrating to keep track of social networks (they come and go every day!). Now with Social Network dimension and Social Source Referral filter, you don't have to worry about it. You'll see all three above. Give him a hug next time you see him.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

JULY 15, 2014

screenshot of Internet Advertising Bureau UK Slideshare. According to a study done by PwC and Internet Advertising Bureau UK , online affiliate marketing revenue has grown from £8 Billion in extra revenue for merchants in 2012 to £13 billion (that’s around $13.7 Either go with an affiliate network or use specialized software in-house.

Affiliate 111

Affiliate Programming Marketing Software Review 111

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The amount you pay for each click on a PPC ad. Learn how to reduce cart abandonment. Cost per click (CPC). Monitor CPC to assess ad ROI. Cost: Free.

Analytics 106

Analytics Metrics Channel Campaign 106