ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost?

Acquisition 22

Acquisition eCommerce Cost Customer 22

Up and Running

SEPTEMBER 5, 2018

For most ecommerce entrepreneurs, building a business is all about optimizing the website, fine-tuning PPC advertising, and relentlessly perfecting email strategy. These are cornerstone tactics when growing an ecommerce business , and countless entrepreneurs have built thriving, profitable businesses using these tools alone.

eCommerce 60

eCommerce Mobile Developer Retention 60

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Customers that converted in the last year that had a sales cycle of less than x weeks. When optimizing for retention , it’s important to look at customers that spend the most over time via upsells. Did one group see one marketing message that the other didn’t?

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MARCH 29, 2017

For example, in a year, do you think you can increase your retention by 30%? via Ecommerce Growth Masterclass). Drew talks about this in the sense of ecommerce (number of customers, AOV and retention), but you’ll find that the formula works for a lot of other business models as well. Creating Your Experiment Doc.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

APRIL 23, 2012

Ecommerce/lead gen type websites are typically incessantly focused on one-night stands. " Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. First, the company deemphasizes short term win — installs — and emphasizes the long term win — retention.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

APRIL 21, 2014

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? chapter 5 specifically provides advice on B2B and non-ecommerce websites). Hello Josh.

Analytics 131

Analytics Marketing Campaign Metrics 131