Email Media Retention SMS 
ConversionXL
SEPTEMBER 1, 2020
When we surveyed 450 professionals last year, our study revealed that 65% invest at least 70% of their budget on acquisition, and that NPS , CLV, and retention are among the least-monitored KPIs. Customer retention rate; New customer stickiness. Customer retention rate. Developing the retention strategy. RFM distribution.
Up and Running
OCTOBER 30, 2020
Known as omnichannel marketing, this strategy is built around creating a defined and consistent presence that translates between your website, email messages, SMS, social media, traditional and digital ads, and even in-store. My favorite of all the strategies is customer retention.
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Up and Running
JANUARY 22, 2020
But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Organic Social Media Campaigns. Email Marketing. Text or Short Message Service (SMS) Marketing. Organic Social Media Cannabis Marketing. PR and media outreach. Instead, leveraging organic (i.e.
Feld Thoughts
MAY 14, 2011
Fred Wilson had an excellent post up this morning titled Social Media’s Secret Weapon – Email. Fred and I are both investors in Return Path which he calls out in his post as the category creator and market leader in email deliverability. In Fred’s post, the comm channel is email.
Duct Tape Marketing
JUNE 15, 2022
Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. Questions I ask Todd Cochrane: [2:07] What shows are you hosting today? [2:54]
Duct Tape Marketing
MAY 25, 2022
18:36] Where do you see AI being applied for more personal experiences in places like an email newsletter for example? [20:25] If you are looking at data and trying to figure out audience targeting for media buying AI is really good at that. And it's got all the data insights, segmentation, savvy, and email and SMS marketing tools.
Hearpreneur
NOVEMBER 2, 2022
Businesses already use AI to automate general processes like email marketing and project management, but content generated by artificial intelligence is really not very far away. Thanks to Shane McEvoy, Flycast Media ! #4- 9- Customer Retention. Thanks to Lucy Hurst, Sherbet Donkey Media ! #17- 4- Downfall in the years.
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