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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. When Moz’s SEO tool wasn’t working as expected, they penned a public apology on their blog to say sorry for the failures, why they happened, and what they did to fix it: 2.

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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab Speaker 1 (00:13): John Jantsch (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. So marketing is the worst where you have website analytics like Google Analytics, maybe HubSpot, you have SEO data from SEMrush, hres Search Console. powered by

Metrics 75
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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? AWeber is the market leader in making email marketing powerfully simple for a small business. Video, email, audio, even sales copy that is meant to sell. I mean, email marketing used to be really easy. Transcript.

Audio 57
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Here are the most popular methods, according to the benchmark report… SEO – 66.14%. Email Marketing – 37.85%. For example, the offer can’t be promoted via email or PPC.

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34 Educational Resources for Aspiring Entrepreneurs

Up and Running

This online course, offered by the University of Pennsylvania, is an eight-week course designed to educate you on the healthcare laws. From SEO to link building, you can create an inbound marketing plan with the Moz software. Health Policy and the Affordable Care Act. Product development. Edison Nation.

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Small Business Spotlight of the Week: Should I Get Married?

crowdSPRING Blog

Working with Google Adwords, and Social Media to increase our SEO, while at the same time creating a groundbreaking service, to gain recognition within the industry – and with everyday people – that this is a real, and truly helpful service, has certainly been a huge learning experience for us as well!

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Transcript of Changing Minds in Sales, Marketing, and Business

Duct Tape Marketing

He’s a professor, professional professor I suppose at Wharton School of the University of Pennsylvania and he’s an expert on things like word of mouth and viral marketing and social influence and he’s also the author of several books. So we send more emails, we provide more information. We give more reasons.

Sales 63