David Teten
NOVEMBER 26, 2019
Instead of budget approvals, monitor key metrics and give managers more flexibility. The next most important set of metrics are sales by category; working capital (cash and other current assets, less current liabilities); EBITA; and gross margin. Traditional budgets can be destructive and a huge waste of time.
YoungUpstarts
DECEMBER 7, 2017
This can be done through launching new perks, running flash sales and targeting the non-purchasers from your email list. My company did this by offering bundles of products together at a discount one week into the campaign and running holiday flash sales. The biggest driver of success is also the hardest to measure.
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A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 10, 2013
This is the fourth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , and The mistake of 1/c in LTV. It turns out that COC is the key to this metric of “underlying profitability.” Here’s a way to do it.
View from Seed
MARCH 1, 2016
Flash forward 100 years: now listed as a noxious weed, the Kudzu is found as far north as NYC and Nova Scotia Canada, and covers 7.5 Each financing you raise is to get to the next milestone, so when pitching your startup, some portion of your pitch should include a called shot. “We million acres of land. then go do X.
Feld Thoughts
MAY 1, 2012
Today SEOMoz announced that Foundry Group has led an $18 million financing and I’m joining the board. Rand Fishkin (The Wizard of Moz) has an incredibly detailed post up titled Moz’s $18 Million Venture Financing: Our Story, Metrics and Future describing the financing process and company history in great depth.
abovethecrowd.com
OCTOBER 17, 2013
A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry. For starters, the business metrics are quite compelling. The company has clearly “struck a chord” with consumers.
Occam's Razor
JANUARY 6, 2010
When I went to their website it was a 100% flash website with a constrained small size where it took too much looking to click on anything and then too much scrolling to read anything and unclear calls to actions (if any). Ask your Finance department where most money is being spent on the web. Find the biggest abandonment page.
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