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Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.
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Steve Blank
SEPTEMBER 24, 2009
The Founder’s New Insight Smart founders are never satisfied with simply executing their current business model, they are constantly observing, orienting and deciding whether their current business model can be made better. But the purpose of this post is what happens when a founder (or large company CEO) finds a better business model.
Software By Rob
NOVEMBER 16, 2009
Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Geoffrey Moore Author of Crossing the Chasm and four other books, Geoffrey Moore has been thinking about high-tech product development longer than most of have been doing anything on a computer. Subscribe via RSS On Twitter?
Startup Lessons Learned
SEPTEMBER 30, 2008
So what does CTO mean, besides just "technical founder who really cant manage anyone?" If the CEO wants to completely change the product in order to serve a new customer segment, you need someone in the room who can digest the needs of the new (proposed) business, and lay out the costs of each possible approach.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
Steve Blank
SEPTEMBER 17, 2009
This post describes a solution – the Customer Development Model. This post describes a solution – the Customer Development Model. The difference is that the ones that succeed invent a Customer Development model. These steps mesh seamlessly and support a startup’s ongoing product development activities.
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