David Teten

APRIL 1, 2021

I propose here a framework for prioritizing your platform buildout. This typically includes: Relationships with relevant service providers in your vertical, often with pre-negotiated discounts: coaches, lawyers, accountants, common software vendors, consultants. Organize events in your vertical. AskAnything.VC Numerous VCs.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Duct Tape Marketing

NOVEMBER 23, 2023

04:40] How can businesses view workshops as products or lead generation tactics ? [06:20] I think now it's more about, I guess having a horizontal relationship with the people in your audience versus a vertical one. So vertical, you're the expert. [01:27] What’s the difference between a workshop and a conference? [02:19]

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ConversionXL

OCTOBER 4, 2022

Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”.

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eCommerce Marketing Social Media Retention 129

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Reply Andrew , on November 3, 2009 at 3:46 pm Said: Great post Steve — this puts a great framework around what I’ve been thinking through with my current startup.

Lean 250

Lean Silicon Valley Startup RSS 250

Duct Tape Marketing

FEBRUARY 22, 2017

Day 1: Post hiring ad for lead generation VA. Your lead generation VA will be researching prospects according to the plan you develop. Ideal rates for lead generation research: $4-7/hour. Typical search parameters I use to find lead generations VAs : Application invite example: Upwork tips.

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ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. Second, “lead” generation. As articles are quick to point out, demand generation is not lead generation. That distinction exists, in part, because we’ve mislabeled user actions like form fills as “leads.”. The pain is acute when it comes to segmentation.

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David Teten

DECEMBER 3, 2019

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ the Untouched Vertical. She answered, ‘We see a lot of deals.’ Her answer? ‘I I chose my words very carefully.

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Technical Review Software Review Analytics Private Equity 78