Occam's Razor
JULY 22, 2013
The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?
ConversionXL
SEPTEMBER 20, 2016
According to Wikipedia , empathic design is “a user-centered design approach that pays attention to the user’s feelings toward a product.”. You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product. Conclusion.
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ConversionXL
APRIL 23, 2019
A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. Metrics to keep in mind: Average transaction value; Average quantity per transaction. Control: It’s easy to make changes, like updating the quantity or removing products. The bottom line is this: Behavior = Motivation x Ability x Trigger.
www.rocketwatcher.com
NOVEMBER 8, 2010
Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.
ConversionXL
FEBRUARY 24, 2014
A framework for thinking about this: Fogg Behavior Model. Metrics to keep in mind here: Average transaction value. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price.
reidhoffman.org
NOVEMBER 12, 2013
Analogies are a conceptual framework, so they’re not going to be 100% accurate. We return to the three revenue models from the beginning of the pitch, introducing the product names for the first time: an ads product called InLeads, a job listings product called Opportunities, and a subscriptions product called Network Plus.
ConversionXL
NOVEMBER 11, 2015
Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”
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