France PR Product Product Development 
Startup Lessons Learned
APRIL 26, 2009
Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. We didnt think wed able to compete with that.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do some Customer Development instead.
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Startup Lessons Learned
JANUARY 30, 2009
Build a truly mainstream product. Launch with a PR blitz, including mentions in major mainstream publications. Launch with a PR blitz, including mentions in major mainstream publications. Build the product in stealth mode to build buzz for the eventual launch. Everyone had fun; the product worked. Focus on quality.
Startup Lessons Learned
SEPTEMBER 22, 2008
You get increasing growth by optimizing the viral loop , and you get revenue as a side-effect, assuming you have even the most anemic monetization scheme baked into your product. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."
mashable.com
SEPTEMBER 12, 2011
And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. No doubt early-stage companies can be started on a shoestring by low-paid entrepreneurs, but when financing a scalable, sustainable product, a free application server won’t make much of a difference. million in venture financing.
Startup Lessons Learned
APRIL 7, 2010
In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. And we’ve validated that learning by being able to demonstrate that when we change the product as a result of that learning, the key macro metrics improve. Let me illustrate.
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