9 Case Studies That’ll Help You Reduce SaaS Churn
ConversionXL
AUGUST 21, 2014
That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.
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