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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. DocuSign combines both to fuel its sales funnel.

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Referral Programs: A Guide for Small Business

Duct Tape Marketing

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing. Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales.

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Looking for your summer internship? Look no further.

Austin Startup

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. Check out which Capital Factory startups are looking for you to join their team!

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

Very few, if any, of these interactions are with a sales rep. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. This behavior has marketers pledging to up their demand generation budgets. What is a demand generation manager and why do they matter?

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The One-Week Social Selling Action Plan

Duct Tape Marketing

Distraction-heavy social media darlings come and go, but the email inbox is going strong after more than two decades. While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? What the sheet shows is that each customer is costing you $100 in just lead generation expense. For example: Create demo videos that answer every likely sales question.

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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

and a systematic affiliate marketing program. Then Taariq Lewis from San Francisco, California, presented Stanzr, a lightweight online events platform specifically focused on moving qualified leads generated through webinars towards a close. And you can sign up for the 1M/1M premium program here. Very cool, indeed!