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Common B2B Challenges and How To Solve Them

ConversionXL

At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. To do this we partnered with the RevGenius community to get a better understanding the challenges mature companies faced.

B2B 150
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Lead Generation – A Complete System

Duct Tape Marketing

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Further Reading.

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Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)

Duct Tape Marketing

Marketing needs to permeate every aspect of your business and be a part of every person’s job description, from the admin department to the managing partners and so on. Your current lead generation activities – show off ads, landing pages, run radio spots – sell them on the campaign. It is so much deeper than that.

Marketing 100
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3 Simple Ways to Empower Your Customers to Sell For You :: Small.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Note: There have been some updates since I published th. 5 Practical Tips for Gett. : 5 Steps to Successful Fac.

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In Sales & Marketing, Zero Dark Thirty is 30 Minutes Too Late

Duct Tape Marketing

It’s guest post day here at Duct Tape Marketing and today’s guest post is from a member of the Duct Tape Marketing Consultant Network - Kurian M. Although average close ratios vary by industry and market, if you are in a competitive environment and closing more than 15 – 25% of your QUALIFIED leads you are on the right track!

Sales 64
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How to Use Content to Generate Referrals

Duct Tape Marketing

Everyone needs content so if you can be the partner that brings content to the relationship building table, guess what? – How many times have you had a great meeting with a potential referral partner only to see actual referrals or working together on clients go nowhere? Co-branded content. Curated content. Incented content.