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Common B2B Challenges and How To Solve Them

ConversionXL

At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

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Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant

Duct Tape Marketing

I remember thinking, “this is how I want to model my consulting business,” but rather than joining John’s Duct Tape Marketing Consultant Network which he was also promoting, I simply mimicked them! Before Joining the Network. Enter the Duct Tape Marketing Consultant Network. I even ripped off some of their website verbiage.

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What To Know Before Starting A Podcast

Duct Tape Marketing

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Jason Bay is a leading sales expert, and he talks with other leading sales experts to get you the information you need. And he, he actually uses it as a somewhat aggressive lead generation or lead mining approach.

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Lead Generation – A Complete System

Duct Tape Marketing

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

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What the Founder of Cheek’d Can Teach You About Startup Marketing

Up and Running

Network, be friendly, and speak up. Great networking is about developing real relationships that are beneficial to both parties. Poor networking is brief and transactional. Go out and talk to people at networking events and show genuine concern about who they are and what they do. Follow up from networking events.

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Further Reading.

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Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)

Duct Tape Marketing

Your current lead generation activities – show off ads, landing pages, run radio spots – sell them on the campaign. Your lead conversion process – everyone should know the next step when a prospect calls. Key marketing metrics – sales generated, leads generated, referrals generated, PR generated, social media growth.