Steve Blank
NOVEMBER 2, 2009
Sales people cost money, and when they’re not bringing in revenue, their wandering in the woods is time consuming, cash-draining and demoralizing. Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Lets see why. Something else? Who’s the customer?
Startup Professionals Musings
FEBRUARY 23, 2018
The image of a self-proclaimed expert who can generate a report, make a great presentation, and leave you to do the implementation, is just not attractive when you don’t have a staff, and you are already overloaded with the crisis of the day. Adopt a project-based revenue model with metrics. Use social media for more visibility.
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ReadWriteStart
JUNE 9, 2011
The second was a scenario from one of our premium members around lead generation and qualification that we collectively strategized around. And the third was a discussion on Silicon Valley: The Next Decade. Lead Generation & Qualification With a Channel Partner. Silicon Valley: The Next Decade.
VC Cafe
SEPTEMBER 5, 2012
The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”
Agile VC
APRIL 17, 2011
How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008).
YoungUpstarts
OCTOBER 10, 2012
When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal product developers. Some of the most creative technology coming out of Silicon Valley is designed to do exactly that. You have to make it easy for them to do so.
SoCal CTO
DECEMBER 1, 2010
Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation. The Proof Is In The Revenue. Build Your Own Silicon Valley? Hiring The Right Candidate. The conversation shouldn't end after conversion.
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