LinkedIn Video Ads: Relevance, Specs, and Use Cases
ConversionXL
MARCH 6, 2019
Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The inability to retarget video viewers doesn’t preclude lead generation. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.
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