Management PR SEM Technical Review 
Both Sides of the Table
JANUARY 11, 2014
There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. So rather than hiring a VP Marketing [to establish a strategic marketing plan, build and manage the marketing team, manage outside vendors, etc.] I’d strongly encourage you to read it.
Both Sides of the Table
APRIL 4, 2011
You Manage What you Measure. One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Or they go in the opposite direction and spend too much time capturing & measuring data that isn’t used to make management decisions. How many through SEM?
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Both Sides of the Table
MARCH 25, 2016
Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. The perfect competitors are the ones where they unable to respond due to The Innovator’s Dilemma.
ConversionXL
FEBRUARY 3, 2022
For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Companies can acquire competitors’ products or technology to enhance their offering within the market they already serve. See [via Harvard Business Review ]. Acquisitions. Partnerships.
Seeing Both Sides
FEBRUARY 25, 2016
(this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively.
Seeing Both Sides
FEBRUARY 25, 2016
(this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively.
Transformify
AUGUST 27, 2017
You don’t have the right people on board, you are burning cash and the work is not done, at its worst, your product is already live and you are losing clients due to software bugs and poor user experience. You will have more time to focus on the strategy and sales while looking for the right project/ product manager, etc.
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