Both Sides of the Table
JANUARY 11, 2014
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?
Both Sides of the Table
APRIL 4, 2011
You Manage What you Measure. One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Or they go in the opposite direction and spend too much time capturing & measuring data that isn’t used to make management decisions. How many through SEM?
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Seeing Both Sides
FEBRUARY 25, 2016
Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.
Seeing Both Sides
FEBRUARY 25, 2016
Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.
ConversionXL
FEBRUARY 3, 2022
For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. million (including over $10 million from Divvy).
Both Sides of the Table
MARCH 25, 2016
They could try to figure out how to do logistics, warehouse tracking, photo-processing and route management. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. PR requires time and effort from your team that isn’t spent elsewhere and thus is a real cost.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. Case Study: Continuous deployment makes releases n.
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