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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

For more than a decade now, content marketing has been the prized strategy of startups all over the world. With the help of onsite blog posts, offsite guest authored posts, social media updates, and other forms of content, brands can generate much more visibility and a better reputation—all for a relatively low cost of entry.

Marketing 194
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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion. Press Release Avalanches.

PR 145
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The Evolution Of The Podcast

Duct Tape Marketing

The Evolution Of The Podcast written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd Cochrane. In this episode of the Duct Tape Marketing Podcast , I interview Todd Cochrane. 2:54] What does the podcast media company look like today, and what was your idea for starting it? [4:32]

Audio 63
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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Shama Kabani , Marketing Zen. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? This can’t be just a job for them.

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Million Dollar PR On A Dime

YoungUpstarts

Like no other form of marketing, editorial media coverage gives companies an implied third party endorsement that can drive recognition and sales. Today, more than ever, media outlets are keen on outside content and sources as they deal with a 24/7 news cycle that requires a constant stream of fresh stories. And you should!

PR 100
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5 Ways Content Marketing Can Benefit PR

Duct Tape Marketing

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. With the advent of social media, the tables turned for professionals working in the PR industry. Some will say that social media networks are the worst imaginable PR nightmare there is.

PR 28
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Twitter Link Roundup #224 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. Do Entrepreneurs Get Better With Age? |