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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. I was initially unfamiliar with project management software, and the name helped me understand why exactly I should give basecamp a shot.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. Geography (i.e. active intent) for a list of bike trails.

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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design. Lets review some actual ads and landing pages. You have to maintain the scent.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

To that end, I am diligently working to make Hope Boulevard a resource and a home for all things encouraging. For me coming up with the product was a challenge, I didn’t realize how challenging and important the name would be. It’s as important as naming your child! Thanks to J. Hope Suis, Hope Boulevard !

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. The dashboard is just a plain list of tests on a white background.

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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

What product doesn’t function like people wish it would? To find out what people are complaining about, read forums, turn to your social media accounts, and read reviews. It’s usually a one-page description of your idea, with the sole purpose of enticing licensees, buyers, or trade show attendees to get excited about your product.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

When you submit your keywords and bids, the search engine will match them against user search queries. In Google Analytics you have Keyword, in your AdWords report, as above, but if you create a custom report you can drill down from Keyword to Matched Search Query. The latter is what people actually type.

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