How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
False experts include legions of self-appointed “gurus” and “visionaries” who saturate social media with bad advice. How much do you know about Philadelphia, Pennsylvania? Consumers don’t know a good agency from a bad one, so social media presence or a major speaking gig becomes an easy proxy. But they’re not the only sources.
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